to showcase tommy hilfiger’s Spring / Summer ’23 collection in an unconventional and aspirational way. 

We leveraged GQ’s style expertise and lens to create a visual style guide featuring Babil Khan that gave timeless prep styles an edgy contemporary twist with varsity elements, gender fluid silhouettes and grunge vibes to showcase what the next phase of fashion looks like for emerging actor Babil Khan.

creative direction, video & stills