to develop a video IP that champions diversity and inclusivity in fashion.

A video IP spotlighting a new generation of style icons, and how fashion has emerged as a safe space for them to express themselves through Vogue’s lens of inclusive fashion.  A series of 3 videos for 1 day of drops with a representative mix of 3 Gen Z voices ft. Priyam Yonzon, a gender non binary content creator, Diya Basu, a body positivity advocate and stylist, and Sagar Kadam, a gender fluid fashion influencer, model and dancer.

creative strategy

ip development

creative direction

end-to-end execution