between you & meme
between you & meme
THE
series
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Created and produced ‘Between You and Meme’, a social-first editorial series for VICE Asia that spoke to people whose most awkward, embarrassing or weird moments made them go viral as memes to understand the impact of internet fame, shot remotely during the COVID-19 lockdown.
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conceptualisation
scriptwriting
end-to-end production
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10+ Content Pieces Created
1 Billion+ Views Across Platforms
THE PLAYOUT
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the disappointed cricket fan
An interview with Muhammed Sarim Akthar, a Pakistani cricket fan who catapulted to global fame after he flashed a disappointed look during a cricket match. Now known as the ‘Mona Lisa’ of disappointment, Akthar is instantly recognised from India to Iraq to Italy, even earning a museum exhibit and NFT collection in his name.
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the paragliding pro
Getting up close and personal with Vipin Sahu, who went viral for losing control while paragliding, coining an iconic meme that made him rich and famous.
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how can she slap me
A viral moment gone awry on reality TV made actor Ravi Bhatia famous around the world – and almost ruined his life. From a dedicated space on Prague’s Lennon Wall to multiple techno remixes to YouTubers who get millions of views for recreating the viral clip, Bhatia opened up about how becoming a meme almost cost him his career.
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pooja what is this behaviour
Aspiring actor and model Pooja Mishra’s breakdown from over a decade ago emerged as one of the most viral memes in the COVID-19 lockdown. We spoke to Mishra about how her life changed after she became a viral meme, whether the fame also brought money, and if she really did kick the dustbin by mistake.