To Showcase the Mercedes-AMG GLA 35’s off-roading capabilities in an exciting way using the gq lens.

A first-of-its-kind challenge format that saw triathlete and 32+ times Ironman finisher Dr. Kaustabh Radkar face off against the Mercedes AMG-GLA 35 in the ultimate endurance test across tricky terrains, slippery slopes & deceptive drops.

creative strategy

scriptwriting

creative production

end-to-end execution

Winner of the Innovative Use of Branded Content Creation at the ABBY’s 2023