GQ x formula e
GQ x formula e
THE CAMPAIGN
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Through a disruptive range of innovative, engaging and interactive formats, this campaign broke the mould of traditional motorsport coverage to present hard-hitting facts in a culturally relevant way that spoke to Gen Z with conversations on style, music, afterparties & the action-packed energy at the all-electric racing championship Formula E.
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cREATIVE STRATEGY
scriptwriting
creative production
direction
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1 mILLION+ VIEWS ACROSS PLATFORMS
20+ CONTENT PIECES CREATED
THE PLAYOUT
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GEN Z MEETS GEN3
We brought together a crew of cultural trendsetters to deep dive into the legacy, innovation and cultural impact of Formula E with a candid, immersive and gamified conversation.
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BEYOND THE PITSTOP
A unique bite-sized travel that discovered Hyderabad with Jaguar Racing’s ace driver Sam Bird, exploring what travel means for those who live in the fast lane.
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OFF THE TRACK
A GQ-style interview series that gets up close & personal with seasoned Formula E racers to find out their most offbeat race day rituals.
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In the e zone
A 3-part series that zoomed in on the techniques & tactics of being a Formula E racer for a Gen Z audience, helmed by a GQ rep.
